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Membership & Loyalty System

Subscription tiers with checkout upsells, auto-applied discounts, and store credit

WooCommerce Plugin

Membership & Loyalty SystemCase study
Stack
PHP, WordPress, WooCommerce, JS
Status
In progress, on staging
Built at
Gem Awards, the company where I work
Screenshots
Demo data
Membership checkout upsell Open full size
Checkout payment step · membership upsell cards render inline, instantly recalculating order summary with recurring subtotal, tax, and first renewal date

The Problem

No Loyalty Infrastructure

High-value repeat buyers were treated the same as first-time visitors. They got no different pricing and nothing to hold them, so a customer who ordered every month had no more reason to come back than to shop on Amazon or Etsy.

The Solution

Three-Surface Membership Plugin

The plugin has three connected surfaces: a dynamic membership sales page, a checkout upsell flow with live discount application, and a member dashboard in My Account. It ships with two tiers, Standard ($9.99/mo) and Business ($19.99/mo), and spend-based tiers (Ruby, Emerald, Diamond) are planned.

Visual Walkthrough

Membership sales page Open full size
Sales page · perks grid, Most Popular badge, FAQ accordion, and testimonials section
Checkout upsell flow Open full size
Checkout upsell · selecting a tier instantly recalculates order summary with recurring subtotal and first renewal date
Member dashboard Open full size
Member dashboard · tier status, discount visibility, and store credit balance in My Account

Key Features

What It Does

  • Membership upsell cards inline at checkout payment step
  • Live order summary recalculation on tier selection
  • Discounts applied automatically, so the customer never enters a coupon code
  • Store credit checkbox for members at checkout
  • Dynamic sales page with perks grid and FAQ accordion
  • Most Popular badge on recommended tier
  • Testimonials section on sales page
  • Member dashboard in My Account

Status

Current Progress

In Progress

The core build is complete on staging. I am finalizing spend thresholds for the planned spend-based tiers (Ruby, Emerald, Diamond), and the dashboard redesign still has to land before go-live.

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